Dr. Sarah Robbins

Dr. Sarah Robbins is a gastroenterologist and the founder of Well Sunday. I led a six-month campaign to make her the first specialist reporters call about gut health, diet and wellness.

I introduced her to health and lifestyle reporters with timely commentary and plain explanations they could use as written, and kept offering her as a source. Over time, newsrooms started asking for her before I pitched.

The coverage also brought in business: two partnership leads arrived within six weeks. A medical school dean at a leading Canadian university invited her to speak to students, and a testing company’s chief executive got in touch after reading a Vancouver Sun article about her.