Allyssa Lanctot
I help technology companies with complex stories become easier to understand—and harder to ignore. Grid software, carbon removal, cybersecurity and one NASA toilet.
Where it ran
Recognition
NASA JSC Group Achievement AwardFor the HeroX & NASA Lunar Loo Challenge, a campaign I led. Read the case study
Hermes Creative Award, PlatinumExcellence in strategy and execution.
Selected work
HeroX & NASA: the Lunar Loo ChallengeTechnologyLaunch press for NASA’s crowdsourced Lunar Loo Challenge2020ClimeworksClimateDirect air capture and carbon removalPerkins&Will: a car-free Market StreetArchitecture & DesignRaising the San Francisco studio’s public profile2020Highway BenefitsBusinessHR trade coverage in six weeks, timed to the student loan restart
All case studies (9)Selected coverage
Massachusetts vehicle-to-grid programEnergyHub · Jul – Sep 2026 +56 more58 outlets
All 58 outlets, with links
- The Boston Globe A new utility program could pay thousands to EV owners who sell power back to the grid 10.3M UVM
- WIRED The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway
- Bellingham Bulletin EV owners can sell energy back to grid with new V2G program
- EV Engineering + Infrastructure News Q&A: Engineering vehicle-to-grid integration
- The Car Doctor Podcast EVs Beyond Transportation: Vehicle-to-Grid Technology and the Acura ADX
- 95.9 WATD Midday (recording on request)
- Public News Service MA program could drive vehicle-to-grid tech into the mainstream
- Gadget Review Massachusetts EV Owners Can Now Get Paid to Share Battery Power With the Grid
- National Observer The secret to a better grid? Electric vehicles
- BriefGlance.com Massachusetts Plugs In: How EVs Are Becoming Power Players on the Grid
- MAGNIFY Massachusetts wants to pay EV drivers for their battery power
- Rocket News Natural Gas Down, VPP, DERs, And Grid Modernization Up The secret to a better grid? Electric vehicles.
- ESS News Massachusetts expands $5.4 million residential battery VPP program to EVs
- Envirotec Massachusetts utilities test residential EVs as grid resource in vehicle-to-grid pilot
- Retrofit Home Magazine Leaders in Grid Flexibility and Smart Charging Will Test Vehicle-to-grid Capabilities in Massachusetts
- pv magazine USA Battery virtual power plant that paid homeowners $5.4 million now expanding to EV batteries 203.4K UVM
- Top Car News Partnership with EnergyHub, Sunrun, & The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource & National Grid Customers
- EV SHIFT The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway Battery virtual power plant that paid homeowners $5.4 million now expanding to EV batteries Exclusive: Massachusetts EV Owners Can Now Get Paid to Power the Grid
- Energy Storage News Vehicle-to-grid added to Massachusetts utilities’ ConnectedSolutions demand response VPP
- Green Energy Times July 27 Green Energy News
- Keep Cool Read
- Red Hot Singapore The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway
- Eletiofe The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway
- aob News The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway
- Auto Connected Car News EV, Battery & Charging News: AmpUp, Massachusetts, Tesla, Ford, Apple d & DOJ
- USEA Podcast USEA Power Sector Podcast Episode 264: Platte River Power Authority officials Zach Borton & Bryce Brady
- Gizmodo Massachusetts EV Drivers Can Sell Extra Energy to the Grid Under New Program 16M UVM
- InsideEVs Massachusetts EV Owners Will Earn Money By Selling Battery Power 2.7M UVM
- CleanTechnica Who Needs Natural Gas Power Plants When Grid Solutions, VPPs, And DERs Are Here?
- Science Springs From WIRED: “The Solution to the Power Grid’s Woes Might Just Be Sitting in Your Driveway”
- EV Engineering & Infrastructure Massachusetts V2G pilot connects residential EVs to the grid
- S&P Global’s AutoTech Insights Eversource and National Grid partner with EnergyHub, Sunrun and The Mobility House to test residential V2G
- AutoEVtimes Partnership with EnergyHub, Sunrun, and The Mobility House
- Electrek Massachusetts wants to pay EV drivers for their battery power 5M UVM
- Heatmap Exclusive: Massachusetts EV Owners Can Now Get Paid to Power the Grid picked up by EV SHIFT 171.1K UVM
- Grist The secret to a better grid? Electric vehicles. picked up by MSN, WIRED, Yahoo Tech 652.9K UVM
- MSN The secret to a better grid? Electric vehicles.
- Yahoo Tech The secret to a better grid? Electric vehicles.
- IndexBox Eversource, National Grid, EnergyHub, Sunrun, and the Mobility House Launch V2G Pilot in Massachusetts
- Solar Power World Massachusetts open to bidirectional EV and V2G setups
- EV Infrastructure News Massachusetts utilities add V2G EVs to 800MW demand flexibility programme
- Europe Says Massachusetts utilities add V2G EVs to 800MW demand flexibility programme
- The EV Report Eversource, National Grid Pilot Vehicle-to-Grid in Massachusetts
- Business News This Week Read
- Business News for Profit Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Content Media Solution Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Smart Business News Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Hello Kotpad Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Media Bulletins Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- National Biz News Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Media Express 24 Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Quick Biz News Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Transmission & Distribution World Magazine 5 North American Energy Providers Team Up on V2G Testing in Massachusetts to Advance Reliability Solutions
- Megaproject 5 North American Energy Providers Team Up on V2G Testing in Massachusetts to Advance Reliability Solutions
- Trend Hunter’s Clean the Sky Eversource and National Grid Has Launched a Vehicle-To-Grid Pilot for EV Owners
- North American Clean Power Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Informed Infrastructure Partnership with EnergyHub, Sunrun, and The Mobility House to Test Massachusetts Residential Vehicle-to-Grid Program for Eversource and National Grid Customers
- Microgrid Knowledge How EV Owners Can Reap Income When Their Cars Serve as Mobile Microgrids
Tracking Iran’s hackers after the cease-fireCheck Point · Mar – Apr 20262 outlets
All 2 outlets, with links
NASA’s Lunar Loo ChallengeHeroX / NASA · Jun – Jul 2020 +14 more17 outlets
All 17 outlets, with links
- Forbes Space Tourism Is Getting Interesting (…And Weird)
- Business Insider NASA is offering up to $20,000 to anyone who can design a better space toilet for astronauts sent out to the moon
- The Verge NASA wants to hear your ideas for engineering the best toilet to use on the Moon
- Global News Solving the lack of toilets on the lunar surface
- Travel + Leisure NASA Wants You To Build a Toilet for the Moon in the ‘Lunar Loo Challenge’
- Futurism NASA Calls For Space Toilet That Can Handle “500g of Diarrhea”
- Interesting Engineering NASA Wants Your Help Engineering Future Moon Toilets for Prize of $35,000
- SYFY NASA is crowdsourcing designs for the space-proof toilet we’ll use on the moon
- Mashable ‘Lunar Loo’ challenge asks people to help astronauts poop on the Moon
- MSN NASA just picked a winner in its space-toilet competition. The $20,000 prize awards the best ‘lunar loo’ for moon-bound astronauts.
- Mic NASA asks public: how would you want to poop on the moon?
- Phys.org To boldly go: NASA launches Lunar Loo challenge
- Popular Mechanics It’s Hard to Poop on the Moon. NASA Wants You to Make It Easier.
- DailyMail.com NASA launches challenge to find a toilet that works on the Moon
- Universe Today Help NASA Develop a Better Space Toilet
- New Atlas NASA offering cash prizes for lunar toilet concepts
- Digital Trends NASA wants your help to design a space toilet for the moon
Experience
Senior Director, CommunicationsPONY Communications2023 – now
Senior Account ManagerPONY Communications2022 – 2023
Account ManagerPONY Communications2021 – 2022
Senior Account ExecutivePONY Communications2019 – 2021
Bachelor’s degree, PsychologyUniversity of Victoria
Contact
Greater Victoria, BC