Pacific Vision Eye Institute
Client
Pacific Vision Foundation / Pacific Vision Eye Institute
The work
I led media relations for Pacific Vision Eye Institute, whose physicians wanted to be known as expert voices. Early in the pandemic there was almost no research on whether the virus could spread through the eyes. I checked the American Academy of Ophthalmology’s updates daily, and when a study on transmission through eye secretions appeared, I sent it to the institute’s doctors. Dr. Lee came back with four practical tips.
Reporters kept returning to him for advice on travelling safely and voting in person, and Al Jazeera asked him to write a byline. I built similar profiles for three colleagues: dry eye specialist Dr. Katsikos, generalist Dr. Liu and LASIK specialist Dr. Bansal.
Coverage
1 story · 10 placements
All 9 outlets, with links
- POPSUGAR Sometimes My Eye Feels Like It’s Twitching Morse Code — What’s It Trying to Tell Me? Experts Explain Why You May Not Benefit From Wearing Blue-Light Glasses During the Day
- Insider The pros and cons of contacts vs. glasses — and how to decide which is best for you
- Health Should You Keep Wearing Contacts During Coronavirus? Eye Doctors Say Glasses May Be a Better Choice
- Reader’s Digest How Much Longer Will We Need to Wear Masks?
- Well+Good We Asked Health Experts To Break Down How Stress Can Impact Nearly Every Part of the Body
- Shape Do Blue Light Glasses Really Work?
- Verywell Health 8 Ways to Reduce Eye Strain While Working From Home
- Parade Wondering What’s Up With Those Dry, Itchy Eyes? Here’s Your Answer—And Some Treatment Options
- WebMD 5 Facts About Age-Related Farsightedness You Probably Didn’t Know