About
Senior Director, Communications at PONY Communications.
Introduction
For nearly a decade, I’ve helped companies with complex stories become easier to understand—and harder to ignore.
Much of my work has been with companies building technology most people never see: the software behind the electric grid, carbon removal technologies, cybersecurity platforms and other products operating deep within complex industries.
My job is to find the story inside the complexity. That means understanding what a company is building, why it matters now and where it fits into a much bigger conversation. From there, I turn that into a communications strategy that gives reporters a reason to pay attention, gives executives something meaningful to say and builds credibility over time.
How I work
I start with a simple question: What should this company—and the people behind it—be known for?
From there, I build the communications program around that answer. Media relations, thought leadership, analyst and influencer engagement, speaking opportunities and awards aren’t separate workstreams to me. They’re different ways of reinforcing the same positioning.
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On the media side, I balance proactive storytelling with the ability to move quickly when the news creates an opening. I identify the stories a company can credibly own, develop angles around company news, research and industry shifts, and build relationships with the reporters covering those conversations. Before I pitch, I want to understand what a reporter has been following, what they’ve already written and what might genuinely be useful to their readers.
I take the same approach to executive visibility. The right spokesperson isn’t always the CEO. It might be a founder, engineer, researcher, customer or another subject-matter expert with the credibility to make the story stronger. I work closely with them to sharpen their point of view and prepare them to communicate it clearly.
Then I look for ways to carry that point of view beyond a single media moment—through contributed articles, commentary, podcasts, analyst relationships, industry events and awards. If we want an executive to become known for a particular issue, that expertise should show up consistently wherever the people who matter to the business are paying attention.
The goal isn’t to be everywhere. It’s to build a clear, credible story and make sure the right people encounter it in the right places.